Telecoms event photography in London (Mar 2016)
Gamma Telecom's annual roadshow was a great corporate event to photograph in central London. We were at 8 Northumberland Avenue, just a stone's throw from Trafalgar Square. The event saw the largest ever number of telecoms resellers come along to hear the latest updates on product technologies, understand the marketing impact and to network with other businesses.
When we photograph events like this it's important to capture a number of different elements. If every shot taken is like the one featured (single person on stage speaking to an audience) then the whole set will be quite boring and also very limiting for the marketing department to use after the event. So capturing wide shots of the room is important, photos of people talking over coffee, even close up detail shots of the name badges etc. These will then collectively tell the story of the day.
Equally though, it's crucial to get some key 'Headliner' images and to deliver these to the client on the same day. That way they can be used immediately in social media and to update the press.