PR photography in London (Mar 2018)
Having an effective PR photographer in your business is a fast way to ensure the images you send out to the Press are ready for publishing. And of high enough quality.
Because trade journals are always wanting decent images to accompany any text you send them. And including a big quality photograph will hugely increase your chances of the article being written and published.
Then, once the article has gone to print (or it's been posted online), there's a much greater chance of people reading it with a relevant, quality, interesting image that relates to the article.